Enhancing Hornsby Tailor’s Reach

Background

Hornsby Tailor, a family-owned business established by Tony and Mary Macri in 1968, specializes in tailored suits and clothing alterations. With decades of experience, they have built a reputation for exceptional craftsmanship and personalized service. To expand their customer base, Hornsby Tailor sought to attract more customers from Sydney and the lower Central Coast region to their retail store.

The Challenge

Hornsby Tailor needed an effective way to reach a broader audience and increase their retail store sales. Given the competitive nature of the tailoring and alterations market, it was essential to target potential customers precisely and efficiently.

The Opticlicks Solution

In 2011, Opticlicks developed a geo-targeted Google Ads campaign specifically designed to attract customers from Sydney and the lower Central Coast. By focusing on these key geographic areas, Opticlicks ensured that Hornsby Tailor's ads were seen by individuals most likely to visit their store.

The campaign included meticulously crafted ad copy and strategic keyword targeting to highlight Hornsby Tailor’s expertise in tailored suits and clothing alterations. Opticlicks also employed advanced targeting techniques to reach users based on their location, search behavior, and interests.

Results and Impact

Since the launch of the campaign in 2011, Opticlicks has continued to manage and optimize it, delivering consistently strong results. The geo-targeted Google Ads campaign significantly increased foot traffic to Hornsby Tailor’s retail store, leading to a notable rise in sales and customer engagement.

The ongoing management and optimization by Opticlicks have ensured that Hornsby Tailor remains competitive in their market, with ads continually reaching the right audience. The sustained success of this campaign has allowed Hornsby Tailor to grow their business and maintain their reputation for quality and service.

Conclusion

The partnership between Hornsby Tailor and Opticlicks demonstrates the power of targeted digital marketing. By leveraging geo-targeted Google Ads, Opticlicks has helped Hornsby Tailor expand their reach and grow their customer base effectively. This case study exemplifies how tailored marketing strategies can drive business success, even in highly competitive markets.