Services to Optimise Your Business
At Opticlicks, we offer a comprehensive suite of services designed to meet the unique needs of businesses at any stage of their growth. Whether you need a complete branding overhaul, a new website, or an effective digital marketing strategy, we have the expertise to help you succeed.
Website Design and Development
Using the brand guidelines, Opticlicks can design and develop clients' websites as needed. While we have experience with WordPress for non-e-commerce sites, we now primarily use Squarespace, a leader in both e-commerce and non-e-commerce solutions. We also develop on Shopify for e-commerce needs. Both platforms allow clients to easily make updates, such as changing business hours. Opticlicks offers full training on these updates during the website handover.
Branding
Opticlicks understands the importance of creating a professionally designed brand with full branding guidelines. Branding isn't just about creating a business logo and printing business cards—these are just small pieces of the bigger picture. Whether your business is at the start-up stage and needs a complete new brand design or is already established and needs a brand refresh, Opticlicks can assist with both.
Printed Stationery
Using the created branding guidelines, Opticlicks offers printing of stationery, including business cards, letterheads, brochures, and sales presentations.
Email & Domain Name Setup
Opticlicks offers assistance with setting up clients' email hosting and domain name registrations. We can also arrange for current email hosting and website hosting transfers as part of the migration from the previous provider. We understand the importance of offering a fully integrated marketing solution, especially for start-ups and new small businesses that may not have internal IT support for these setups and migrations.
Signage
Opticlicks can design, print, and install all your business signage requirements. From pop-up banners and in-store signage to tradeshow signage, store and corporate external signage, and vehicle signage including full wraps, we ensure your signage aligns with your brand guidelines. By having Opticlicks handle all your signage needs, you maintain a consistent brand image while benefiting from a one-stop-shop solution.
Uniforms
Opticlicks can design and arrange the printing and embroidery of business uniforms, ensuring they adhere to your brand guidelines while providing a one-stop shop for all your marketing needs.
Promotional Merchandise
Opticlicks can design and print your promotional merchandise, including items like sample boxes, pens, coasters, and keyrings. By having Opticlicks design and print all your promotional merchandise, you maintain brand consistency while enjoying the convenience of a single provider for all your marketing needs.
Email Marketing
Email marketing is often overlooked, especially when businesses are busy, but it is ideal during quieter times when you need more sales. It is important to set up a subscriber section, especially on the homepage of your website, so visitors can sign up to receive your emails. Understanding the laws surrounding email marketing, including allowing people to easily opt out, is crucial. You need to offer something of value to encourage subscriptions, such as sales promotions, an eBook, maintenance reminders, or industry updates.
Print Mail Marketing
This traditional form of marketing can be highly effective, especially when targeted to a qualified audience. Opticlicks has experience in successfully assisting clients with print mail marketing campaigns.
Google Ads Marketing
Originally, Opticlicks only offered Google Ads marketing before expanding into a fully integrated marketing agency. Tony Dingle, the founder, has been successfully managing hundreds of clients' AdWords campaigns since its launch in Australia in 2005. We have grown with Google, learning to use its tools from the ground up and understanding how to best work with its algorithms to achieve the best results for our clients. We always start with a Google Ads campaign to measure results and test the website's ability to convert new leads or sales before considering an SEO campaign. Please check out our Case Studies page to see examples of clients whose Google Ads campaigns we manage, some since Opticlicks launched in 2008. We have helped them not just survive the Global Financial Crisis but thrive beyond it.
SEO Campaigns
Opticlicks expanded into SEO (Search Engine Optimisation) in 2018, ten years after launching in 2008. We waited until Google’s algorithms had stabilised enough to consistently reward businesses using white-hat SEO practices. SEO focuses integrating both onsite and offsite strategies. Onsite involves optimising the website with relevant keyword phrases, site loading speed, and consistently uploading new content, such as blogs. Offsite work includes building quality backlinks from relevant websites with good Google Domain ranking scores. This comprehensive approach helps increase the website's Google Domain Ranking and positions it higher in organic search results. We focus on optimising for Google, which holds the largest search volume share.
Social Media Marketing
We assist clients with both free and paid strategies for social media marketing. We can help set up templates for client posts that align with their brand guidelines and assist with developing effective strategies. AI plays a significant role in social media marketing, and we help set the right tone for your business.
"Mate, we couldn’t be happier with Opticlicks! They built us a top-notch website and set up a Google Ads campaign that’s brought in some serious leads. In just the first month, we’ve seen a massive return on our investment — way more than we expected.
The team at Opticlicks really listened to what we needed and got it spot on. If you’re a tradie looking to get more jobs and grow your business, these guys know their stuff. Highly recommend them!"
– Rocky, Kwiktip
Are you ready to elevate your business' digital marketing?
Opticlicks is here to support your journey to online success. Contact us today for a free, no-obligation consultation. Whether in person or over the phone, we are ready to discuss how our tailored services can drive your business growth.