Transforming Door Systems Australia
Background
Door Systems Australia (DSA) is a proudly Australian-owned and operated company based in St Marys, NSW. With over 30 years of experience in the garage door industry, DSA has established itself as a reliable provider of installation, maintenance, and repair services for all domestic garage doors. They are the trusted service technicians for many Real Estate Agents, Strata Companies, and the general public. Furthermore, DSA has been an authorized distributor of Gliderol Garage Doors for over 20 years.
The Challenge
Despite their strong reputation and extensive experience, DSA faced significant challenges during the Global Financial Crisis (GFC). They needed to not only survive this economic downturn but also position themselves for growth in the post-crisis market. Additionally, DSA required assistance in scaling their business operations to manage an increasing demand for their services.
The Opticlicks Solution
Opticlicks began managing DSA's Google Ads campaign in 2008, right at the peak of the GFC. Through targeted and strategic advertising, Opticlicks helped DSA maintain a steady flow of leads, ensuring they could weather the economic storm and emerge stronger. Beyond advertising, Opticlicks orchestrated a complete website refresh for DSA, updating content to better reflect their services and capabilities. This revitalized online presence helped attract new customers and retain existing ones.
Opticlicks also provided guidance on email marketing strategies, enabling DSA to engage more effectively with their client base. This comprehensive approach to digital marketing ensured that DSA not only survived the GFC but also capitalized on opportunities for growth as the economy recovered.
The Optisales Advantage
As DSA's business began to expand, they needed support in scaling their operations. Optisales, the sister brand of Opticlicks, stepped in to provide specialized sales coaching. This coaching was tailored to DSA's specific needs, focusing on implementing Customer Relationship Management (CRM) software to streamline their business workflow.
Optisales also conducted extensive training sessions for DSA's staff, enhancing their ability to convert leads into customers. This training significantly improved DSA's conversion rates, enabling them to handle a larger volume of business and approach more Real Estate companies with confidence.
Results and Impact
The collaboration with Opticlicks and Optisales has been transformative for DSA. The targeted Google Ads campaigns, website refresh, and email marketing strategies provided by Opticlicks ensured sustained lead generation and customer engagement through challenging economic times. Meanwhile, the sales coaching and CRM implementation guided by Optisales empowered DSA to scale their operations effectively and improve their conversion rates.
Today, DSA is well-positioned to continue its growth trajectory, thanks to the strategic support from Opticlicks and Optisales. They have successfully expanded their reach within the Real Estate and Strata markets and continue to serve the general public with the same reliability and expertise that has defined their brand for over three decades.
