Elevating West Pennant Hills Physio
Background
West Pennant Hills Physio (WPH Physio) has been a cornerstone of the community since 1984, offering comprehensive physiotherapy treatments. Alicia Freeman, a highly experienced physiotherapist, has owned and operated the practice since 1998. Alicia and her team are dedicated to a holistic approach to treatment, which has proven to expedite optimal recovery for their patients.
The Challenge
While WPH Physio had a strong local presence, they sought to enhance their online visibility and attract more patients. Initially, their Google Domain ranking was 0, indicating minimal online presence. They required a robust digital marketing strategy to improve their online search rankings and sustain growth, particularly during the COVID-19 lockdowns when many competitors reduced their operations.
The Opticlicks Solution
Opticlicks began managing WPH Physio's Google Ads campaign in 2014, driving targeted traffic to their website. Recognizing the need for a more sustainable long-term strategy, Opticlicks launched an SEO campaign in 2018. This campaign was meticulously designed to enhance WPH Physio's online presence through high-quality content, keyword optimization, and strategic backlinking.
Key actions included:
SEO Optimisation: Opticlicks focused on increasing WPH Physio's Google Domain ranking, which rose from 0 to 27.
Keyword Strategy: Implementing a targeted keyword strategy that positioned many high-volume keywords in the top 1-3 positions on Google's first page.
Cost Efficiency: By 2022, the success of the SEO campaign allowed WPH Physio to pause their Google Ads campaign, except for brand-specific keywords, saving them more than the entire cost of the SEO campaign.
Social Media Support: Opticlicks assisted with social media template design, installation, and training, ensuring a cohesive and effective online presence tailored to their target audience.
Results and Impact
The transformation was significant. WPH Physio's enhanced online visibility translated into increased patient inquiries and appointments. The robust SEO campaign allowed them to maintain a strong presence even during the challenging COVID-19 lockdowns, operating six days a week while many competitors scaled back to two or three days.
The continuous growth in their SEO performance year-on-year provided a stable and predictable influx of new patients. The cost savings from pausing most of their Google Ads campaign were reinvested into further enhancing their online strategies, contributing to their sustained growth.
Conclusion
The strategic partnership between West Pennant Hills Physio and Opticlicks has demonstrated the effectiveness of a well-executed digital marketing plan. The comprehensive SEO and social media strategies implemented by Opticlicks not only improved WPH Physio's online presence but also ensured their resilience and growth during challenging times.
