Transforming Sure Tread’s Digital Presence

Background

Sure Tread, an Australian-owned and operated company, has been a trusted name in the building industry for over 30 years, providing premium stair nosings and trims. To enhance their market presence and streamline their brand identity, Sure Tread sought comprehensive digital marketing and branding solutions.

The Challenge

Sure Tread needed to increase their visibility in the competitive building industry and attract more customers. They required a robust digital marketing strategy, a refreshed brand identity, and improved marketing materials to effectively communicate their value proposition.

The Opticlicks Solution

In 2019, Opticlicks initiated a strategic Google Ads campaign to drive targeted traffic to Sure Tread’s website. Recognizing the need for a cohesive brand identity and improved online presence, Opticlicks expanded their services in 2024 to include comprehensive branding and digital solutions.

Key actions included:

Google Ads Campaign: Launched and managed a targeted Google Ads campaign to attract potential customers searching for premium stair nosings and trims.

Branding Guidelines: Developed full branding guidelines to ensure a consistent and professional brand image across all platforms.

Website Design and Development: Designed and developed a new, user-friendly website to enhance Sure Tread’s online presence and provide a seamless user experience.

3D Product Rendering: Arranged for 3D rendering of all products to showcase their features and quality effectively.

Marketing Materials: Designed and printed brochures, specification profile pages, letterheads, and business cards to support Sure Tread’s marketing efforts.

Results and Impact

The Google Ads campaign successfully increased Sure Tread’s online visibility, driving significant traffic to their website and generating quality leads. The new branding guidelines and website provided a cohesive and professional image, enhancing customer trust and engagement.

The 3D product renderings and comprehensive marketing materials further strengthened Sure Tread’s market position, providing customers with detailed and visually appealing information about their products. This holistic approach ensured that Sure Tread’s branding and marketing efforts were aligned, resulting in a stronger market presence and improved customer acquisition.

Conclusion

The collaboration between Sure Tread and Opticlicks demonstrates the power of a comprehensive digital marketing and branding strategy. By combining targeted Google Ads campaigns with complete branding solutions and high-quality marketing materials, Opticlicks helped Sure Tread elevate their market presence and attract more customers.