Empowering iObject’s Growth

Background

iObject, established in 2022 by founder Matthew Powell, a town planner, offers clients the opportunity to negotiate fairer outcomes for neighbours' development applications with councils. To support its mission, iObject required robust digital marketing and sales strategies right from its inception.

The Challenge

As a new entrant in the market, iObject needed to establish a strong online presence and attract clients effectively. This required comprehensive sales coaching, an impactful digital marketing strategy, and a professional website to engage potential clients.

The Opticlicks and Optisales Solution

Opticlicks and its sister brand Optisales collaborated closely with iObject to provide a holistic approach to their business development needs.

Key actions included:

Sales Coaching and Training: Optisales provided extensive sales coaching and training from the conception stage. This included assisting with the proofing of letters sent out to potential new clients, ensuring clear and persuasive communication.

Google Ads Campaign: Opticlicks set up and managed a targeted Google Ads campaign from the launch of iObject in 2022. This campaign was designed to reach individuals seeking assistance with development applications, driving quality leads to iObject.

Website Design and Development: In 2023, Opticlicks redesigned and developed a new website for iObject, ensuring it was user-friendly, professional, and effectively communicated their services.

Ongoing Sales Training: Optisales continued to provide sales training for all iObject staff, equipping them with the skills and techniques needed to engage and convert leads effectively.

Results and Impact

The combined efforts of Opticlicks and Optisales significantly contributed to iObject’s early success. The Google Ads campaign effectively increased iObject’s visibility, driving substantial traffic to their website and generating high-quality leads. The new website further enhanced their online presence, offering a professional platform that clearly outlined their services and value proposition.

The ongoing sales training provided by Optisales ensured that iObject’s team was well-equipped to handle client interactions, improving conversion rates and fostering client trust. This comprehensive support enabled iObject to establish itself quickly in the market and build a strong client base.

Conclusion

The strategic collaboration between iObject, Opticlicks, and Optisales highlights the importance of integrated sales and digital marketing efforts for business success. Through targeted Google Ads campaigns, professional website development, and continuous sales training, iObject was able to achieve significant growth and establish a strong foothold in the market.